43.3623 N · 8.4115 W · A Coruña, Spain
AlejandroCouso
I build applied AI systems and, for a while now, products of my own.
- Inditex
- Situm
- Ancora Mobile
- Industrial engineering
Track record
Five stages, and what each jump taught.
Track record
- 01
Industrial engineering
CAD, CAE and prototyping. Structural and thermal simulation, and the full cycle into production. That is where the habit of testing a design before defending it comes from.
- 02
Situm
Indoor positioning. Product development and roadmap decisions drawn from usage data, plus teaching technical material to business teams, which is the most honest exam on whether you understand something.
- 03
Ancora Mobile
Applied AI in industrial environments and dashboards for operating decisions. A dashboard nobody looks at rarely has a visualisation problem. It has a problem with whose decision it changes.
- 04
Inditex
Generative AI, machine learning and natural language over text and voice. Corporate knowledge backed by vector databases and internal assistants. At that scale the hard part is evaluation, governance and cost per query.
- 05
Now
My own products. The same engineering pieces, with a shorter cycle and cheaper mistakes. I am drawn to places where software meets physical work and regulation.
Latest essays
Writing
- 01
Evaluate before you show the demo
A demo built on three hand-picked questions convinces anyone and tells you nothing. What decides whether an AI system can be switched on is an evaluation set written before the prototype.
- 02
When the phone has no signal and the work order is already signed
Syncing field work without a network forces decisions about who generates identifiers, which clock wins, and what happens to a signature when the document changes underneath it.